Cascadia Motivation Inc. continues to be the force and inspiration behind many of North America’s most successful companies in mastering mindshare.

In order to understand the concept behind mindshare we have provided the definition:

1. the development of awareness about a specific product or brand leading to the purchase of the product or brand

2. the amount of attention required by someone, and the time spent thinking about something, in order to commit to it.

3. maximizing loyalty, performance and results.