Steven F. Udvar-Hazy Center in Washington, DC

Golden Hall at Stockholm City Hall

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Who We Are

We are relationship builders.

It’s all about people. We help you forge stronger relationships with the people who matter most: your employees, customers, dealers and other business partners.

We believe in incentive-based solutions.

We help organizations develop and implement performance improvement and relationship enhancement programs that create inspiration, motivation and results.

We are innovators.

We’ve been helping our clients reach their business goals for over 36 years. And we never stop seeking new methods to create even greater success for you.

sustainability
sustainability

How we started

Before founding Cascadia Motivation, our ownership group was involved in the manufacturing and distribution industry, where we used various incentives within our own business for our customers and employees.

In so doing, we learned first-hand the value of incentive-based programs in building business relationships and motivating people.

We began to ask ourselves: If this works for us, wouldn’t it work for other companies? Could we help them use our methods to get the results we did?

In 1984, we began to answer that question by founding Cascadia Motivation (then called Carlson Tours and Incentive Travel Ltd.). Since then we have continuously innovated and grown, becoming a trusted leader within our industry.

Unlike in larger corporations, Cascadia’s principals are actively and personally involved in the business. This hands-on management style allows us to create one-of-a kind programs. We bring over 100 years of combined experience in the performance improvement industry to every client we serve.

Cascadia Motivation is a privately held corporation registered in the province of Alberta. We serve companies across Canada and the United States.

Looking ahead

Global travel is sure to look different in the years ahead, and this poses challenges for the travel industry. However, over the past three decades of delivering complex travel programs and events, we’ve developed a lot of problem-solving and creative-thinking skills that will serve us well as we move forward.

We’ve earned our reputation for excellence, reliability and innovation because we’ve always sought out new ways to help our clients strengthen their businesses and become more successful. Now, more than ever, we remain committed to being prepared and planning ahead on our clients’ behalf.

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Mission & Values

We are a team providing unsurpassed quality products and services to improve the performance of individuals and corporations.

Integrity

We conduct business following the highest ethical industry standards, and we maintain a relationship of complete honesty in all our business dealings. All client transactions are held in strict confidence.

Client Satisfaction

We maintain close relationships with our clients to ensure constant sensitivity and responsiveness to client needs. We keep our clients' best interests at the heart of everything we do.

Superior Quality

We utilize every available method and resource to ensure the guaranteed uncompromising quality of our performance and the final product.

Continuous Improvement

We are an industry leader employing the latest thinking, technological advances and methodologies to produce cutting-edge products and services. We are always looking for creative new ideas that will work for our client's unique needs.

Seasoned Experts

We employ diverse professionals who possess demonstrated experience and expert knowledge in their fields and are committed to providing the finest personal service to our clients. Our global contractors are paid the equivalent to what Canadian contractors earn, which is higher than incomes in their home country in the destinations that we operate in.

Diversity & Inclusion

Diversity and inclusion are a large part of who we are. Operating in over 95 countries worldwide, we value the unique contributions of all of our employees, clients, contractors and suppliers. Consistently striving to ensure that we have a greater understanding of the communities we operate in and represent equally.

Work Environment

We provide a learning environment that fosters creative thinking, innovative thinking, and teamwork. All employees have equal opportunities for career development and are part of all employee goals set annually. Individual aspirations are fulfilled, quality of life is improved, and the company's reputation is enhanced.

Sustainability

We seek to implement business practices that reflect our responsibility towards our community and our environment. We actively support and give back to local and global causes. We are committed to the United Nations 17 Sustainable Development Goals (SDGs) and doing our part as a company to achieve them.

Our Leadership Team

Doing what we say we will – with passion, creativity, honesty
and high professional standards.

Randy Thorsteinson

Chief Operating Officer
Randy has a solid global perspective on the industry and strong relationships throughout the world. A past president of the Society of Incentive and Travel Executives (SITE) Canada, and a former member of SITE’s World Board of Directors, he is involved in Cascadia’s day-to-day activities and remains personally committed to building the organization.

Rob Thorsteinson

President
Rob has an instinct for designing engaging programs that capture people’s inner drive, firing up their productivity. His creative and collaborative skills have helped Cascadia produce some of the incentive and loyalty industry’s largest ROIs—and have taken some of their client firms from last in their markets to first.

Dany Caicco

Vice President, Global Travel Operations
Dany began his career over 30 years ago working with prestigious organizations and travelling the globe delivering first class events. Dany has achieved his Certified Meeting Professional (CMP) designation and the prestigious Global Certification in Meeting Management (CMM), the industry’s highest professional designation. Dany enjoys varied sports including competing on the National Horse show circuit. Dany enjoys meeting new people and delivering seamless events that are memorable for the ages!

Giving Back

Cascadia Motivation has a long history of giving back and we believe it is a part of our responsibility as a business to be engaged with our community and try to make a difference. Either directly or in partnership with our clients, we are proud to help a number of organizations and charities.
  • Alberta Adolescent Recovery Centre (AARC)
  • Amnesty International
  • Breast Cancer Pledge Ride
  • Camp Southern Ground
  • Canadian Cancer Society
  • Compassion International
  • Dreams Take Flight
  • Operation Underground Railroad
  • Ponheary Ly Foundation Cambodia
  • The Shoe That Grows
  • United Way
  • World Wildlife Fund